Concord International Hospital Promotes Breast Cancer Awareness with #SharingtheWordby CIH Campaign

11 October 2018, Singapore – Concord International Hospital (CIH) launched #SharingtheWordbyCIH campaign today to increase awareness and encourage positive action amongst women and their families towards breast cancer. The campaign comprises a series of activities to be held throughout October into November, in conjunction with the Breast Cancer Awareness Month (BCAM) 2018.

CIH has joined the Singapore Cancer Society’s BCAM Screening Mammogram Funding Assistance programme as a participating hospital, with the aim of encouraging more women above 50 years of age to go for screening mammograms. The society offers a $25 Funding Assistance for all women in this age group who are Singaporeans or Permanent Residents for screening between 1 October 2018 and 31 January 2019.

The hospital has also started an online drive to engage social media influencers in promoting breast cancer awareness by donning a pink ribbon and pink outfits in October. CIH has extended special notes from breast cancer warriors to the influencers with the aim of encouraging those affected by breast cancer to fight the battle with courage and hope. In addition, CIH has also created an EDM highlighting key breast self-examination tips for women.

“Concord International Hospital wants to do its part in raising public awareness of breast cancer in Singapore. The importance of early detection and treatment cannot be over-emphasised. We are thus very excited to be part of the Singapore Cancer Society’s screening mammogram initiative and hope that eligible women will take the step to get screened. Through our efforts, we hope our community will think and wear pink for the sake of the beloved women in our lives,” said Dr Ong Kong Wee, Breast Surgeon and Medical Director, Concord International Hospital.

“We are pleased to see Concord International Hospital joining in our efforts to encourage eligible women to come forth for screening mammograms. Early detection saves lives and having more breast screening centres participating in our funding assistance programme gives women across the island greater access to get checked,” said Mr Albert Ching, Chief Executive Officer of Singapore Cancer Society.

Breast cancer is the number one cancer diagnosed in Singaporean women. Early detection of cancer, made possible by regular screening mammogram, is vital as it can save lives.

Located along Adam Road, CIH provides comprehensive cancer treatment and integrated healthcare for women. Its Selenia® Dimensions® Mammography System delivers higher quality 3-D mammogram images and improves patient care during screening.

For more information about Concord’s BCAM 2018 activities, please visit: www.cih.com.sg or follow their Facebook page at https://www.facebook.com/concordinternationalhospital.

To book a screening mammogram, please call 6933 3722 or email iplc@concordmedical.com